Are you considering building a website with WordPress but unsure about the potential costs involved? You’re not alone! The question “how much does it cost to build a WordPress website?” is a common one, and rightly so. After all, understanding the financial commitment upfront is crucial before embarking on any online venture.
While WordPress itself is free and open-source software, there are various other expenses to factor in, such as hosting, themes, plugins, and potentially hiring a developer or designer. The good news is that with careful planning and strategic decision-making, you can build a high-quality WordPress website without breaking the bank.
But that’s not all! We’ll also delve into the age-old debate surrounding the perceived shift in WordPress’s pricing model, tackling the curiosity, “Why is WordPress not free anymore?” By breaking down the complications of this platform, you’ll gain a deeper understanding of the true nature of its cost structure.
In this comprehensive guide, we’ll dive deep into the nitty-gritty of how much does it cost to build a WordPress website, exploring different scenarios and cost breakdowns. From the essential hosting fees to premium themes and professional services, we’ll cover it all, helping you make informed decisions that align with your budget and requirements.
So, buckle up and get ready to embark on a journey that will unveil the true cost of building a WordPress website, empowering you to confidently navigate the financial aspects of your online venture.
Why is WordPress Not Free Anymore?
While WordPress itself remains a free and open-source software, the perception that WordPress is “not free anymore” likely stems from the additional costs involved in building and maintaining a fully-functional website on the platform. When considering how much does it cost to build a WordPress website, you’ll need to account for essential expenses beyond just the core software.
Web hosting is one such cost that cannot be avoided. Hosting plans can range from a few dollars per month for basic shared hosting to higher prices for managed WordPress hosting or dedicated servers. Another potential expense lies in premium WordPress themes and plugins, which offer advanced features and support for a one-time or recurring fee, albeit optional.
If you lack the technical skills or time to handle everything yourself, hiring professional developers, designers, or consultants can ensure a high-quality, well-optimized WordPress website. However, this comes at an additional cost based on factors like experience and project complexity. So, while the core WordPress software is free, building a functional website often requires supplementary investments to meet your specific needs and requirements. Thus, understanding how much does it cost to build a WordPress website is crucial for planning your budget effectively. By considering all these factors, you can gain a clear picture of how much does it cost to build a WordPress website that meets your goals.

How Much Does It Cost To Build a WordPress Website?
When considering how much does it cost to build a WordPress website, there are several key components to factor into your budget:
Hosting
Web hosting is an essential expense, providing the server space and resources to run your WordPress site. Shared hosting plans typically start around $3-$10 per month, while managed WordPress hosting or VPS/dedicated servers can cost $20-$100+ per month.
Domain Name
You’ll need to purchase a domain name, which acts as your website’s address on the internet. Domain name costs vary but expect to pay around $10-$20 per year for a .com domain.
Themes
While WordPress offers free themes, premium themes with more advanced designs and features can range from $20-$100 or more for a single-site license.
Plugins
Similar to themes, free plugins are available, but premium plugins offering additional functionality can cost anywhere from $20-$200+ per year, depending on the plugin and its purpose.
Content Creation and AI Tools
If you plan to outsource content creation, rates can vary greatly, from $0.05-$1+ per word for written content. AI writing tools like Jasper or Copy.ai also have monthly subscription fees.
Marketing and Promotion
Effective marketing is crucial for driving traffic to your WordPress site. Costs can include advertising (e.g., Google Ads, social media ads), SEO services, influencer marketing, and more.
Design
For a custom, professional website design, expect to pay $1,000-$5,000+ for a freelance designer or design agency.
Development
If you need custom functionality or integrations beyond what plugins offer, hiring a WordPress developer can cost $50-$150+ per hour or $5,000-$30,000+ for larger projects.
Security and SSL
While free SSL certificates are available, premium security plugins and services can cost $50-$200+ per year for added protection.
By carefully considering these cost components, you can better plan and budget for building a high-quality, fully-functional WordPress website aligned with your specific needs and goals.

What’s The Cost of a Low Budget WordPress Site?
If you’re working with a tight budget, building a low-cost WordPress website is entirely possible. While the specific costs will vary depending on your needs and choices, here’s a rough estimate of how much does it cost to build a WordPress website on a budget:
Hosting: Shared hosting plans from reputable providers like Bluehost or SiteGround can cost as little as $3-$5 per month for basic needs. This takes care of the essential hosting requirements.
Domain Name: Expect to pay around $10-$15 per year for a .com domain name, which is a necessary investment for any professional website.
Theme: While premium themes offer more features, you can find high-quality free themes on the official WordPress.org repository or marketplaces like ThemeForest, ensuring your website looks great without any upfront costs.
Plugins: Similar to themes, there are numerous free plugins available for functionalities like contact forms, security, SEO, and more, helping you avoid additional plugin costs.
Content Creation: If you plan to create content yourself, there are no direct costs involved beyond your time and effort. Alternatively, you could explore more budget-friendly content creation services or leverage AI writing tools with affordable monthly subscriptions.
By opting for shared hosting, a free theme and plugins, and handling content creation in-house (or using cost-effective services), you can potentially build a basic WordPress website for under $100 per year, excluding any potential professional services or marketing costs.
Keep in mind that while a low-budget approach can work for simple websites or personal projects, understanding how much does it cost to build a WordPress website for more complex or business-oriented sites is crucial.
These may require additional investments in premium themes, plugins, design, development, and marketing to ensure a professional and optimized online presence. Factoring in these elements helps clarify how much does it cost to build a WordPress website that meets higher standards.
FAQ
Question: How much do freelancers charge for a WordPress website?
Answer: Freelance rates for WordPress website development can vary greatly depending on the freelancer’s experience, location, and project scope. Generally, expect to pay anywhere from $500 to $5,000 or more for a basic WordPress website built by a freelancer.
Question: Why is WordPress so expensive?
Answer: While WordPress itself is free, building a professional WordPress website often requires additional investments in hosting, premium themes/plugins, design, development, and marketing services, which can add up quickly and make it seem expensive compared to free website builders.
Question: Is WordPress SEO friendly?
Answer: Yes, WordPress is widely regarded as an SEO-friendly platform. It has clean code, plugins for SEO optimization, and allows for complete control over on-page SEO elements, making it an excellent choice for search engine optimization.
Question: Why is Wix better than WordPress?
Answer: Wix is often considered more user-friendly and better suited for beginners or those with limited technical skills, as it offers a drag-and-drop website builder. However, WordPress provides more flexibility, scalability, and customization options for more advanced users.
Question: Can I create a WordPress website for free?
Answer: While the WordPress software is free, you’ll still need to pay for hosting and a domain name to get your WordPress website live on the internet. However, there are free hosting options available with limited features.
Question: How much do beginner WordPress developers make?
Answer: Entry-level WordPress developers can expect to earn anywhere from $30,000 to $60,000 per year or $15 to $35 per hour, depending on their skills, experience, and location. Freelance rates for beginners may start around $25-$50 per hour.
Final Thoughts
Determining how much does it cost to build a WordPress website can be a complex endeavor, as the total expense depends on various factors and choices you make along the way. From hosting and domain costs to premium themes, plugins, design, development, and marketing investments, the pricing can range from a tight budget to a significant investment.
Ultimately, the key is to carefully assess your specific needs, goals, and resources. By understanding how much does it cost to build a WordPress website and making strategic decisions, you can build a high-quality, fully-functional site that aligns with your vision and budget. Remember, while WordPress itself is free software, creating a professional online presence often requires supplementary investments to ensure success in today’s competitive digital landscape.